Sharp launches phones in India
Electronics and aircraft manufacturer, Sharp Business Systems India has announced its entry into the mobile phone market with the launch of a range of fashion phones, but price-sensitive consumers.
"Sharp enjoys a high brand recall when it comes to business solutions. But this is the first time that we have decided to tap the huge growth potential of a consumer-driven segment," SBSIL General Manager (Marketing) Kishlay Ray said in a statement.
Phones have been designed with young people 16-30 years of age group, urban and semi-urban areas, he added.
According to Sharp phones offer features such as full touch screen LCD display, G-Sensor, the network of social services context, LED lighting, Bluetooth, FM radio, dual SIM facility, and a camera. These come in various form factors, such as displays phone Cycloid, which revolve around 180 degrees and a classic clamshell phone.
The company said that it will inform the various bids over the next six months on building the brand.According to industry estimates, the mobile phone market in India grew by 4.2 percent in terms of total turnover in 2009-10, compared to 7.9 percent expansion in 2008-09.
About 108 million mobile phones value Rs 27,000 crore were sold in the country during 2009-10, compared to Rs 25,910 crore in the previous year.
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